Chase Carey, the deputy chairman of the co-owner of Hulu, says the site will start charging users to access content as early as 2010.
“It’s time to get paid for broadcast content online,” Carey said at the B&C On-Screen Summit in New York. “I think the free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”
It seems like Hulu’s days alive are numbered as well, with many voicing their displeasure on Gizmodo. If Hulu was not making money before, why did we have to sit through all those commercials? I, for one, feel that Hulu would not be viable as a pay service, as what is provides is available in other free forms, albeit with less-streamlined methods (i.e. torrents, home-made DVR, etc.)